
Sandra Matz
Behavioral Scientist
Sandra is a behavioral data scientist at Columbia Business School, investigating how digital footprints reveal psychological traits and influence real-world outcomes. By combining psychology and computer science, she advises global organizations, including Microsoft and the European Commission. As a DataIQ Top 100 honoree and Pacific Standard “Top Thinker Under 30,” her research has been published in leading scientific journals and featured by the BBC, CNBC, the Washington Post, and the World Economic Forum.
Human Complexity
Is AI Making Us Boring?

When you need to make a decision, you might turn to AI for advice. But what really happens when we let algorithms decide for us? Computational social scientist Sandra Matz reveals how algorithms limit what you see, try, and ultimately become—and how to use AI to fuel your curiosity and expand your world.