Sandra Matz

Behavioral Scientist

Sandra is a behavioral data scientist at Columbia Business School, investigating how digital footprints reveal psychological traits and influence real-world outcomes. By combining psychology and computer science, she advises global organizations, including Microsoft and the European Commission. As a DataIQ Top 100 honoree and Pacific Standard “Top Thinker Under 30,” her research has been published in leading scientific journals and featured by the BBC, CNBC, the Washington Post, and the World Economic Forum.

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